NIKE FILM ROOM PROJECT
Something I would have loved to have growing up is the Nike Film Room. I recorded games (and that awesome streetball and beatboxing commercial) on VHS tapes and watched them in slow motion, taking each move of my favorite players moment by moment to learn the best techniques. I stole Iverson’s hesitation crossover with both arms spread wide to my sides, Duncan’s turnaround fadeaway in the post off the glass, Kobe’s spinning head fake, and Jordan’s everything-he-has-ever-done, and studied them meticulously with friends then copied them on the playground.
But we never had the chance to compare our moves to these stars to perfect them, at least outside of our own grade school friends’ opinions.
FastCoDesign.com highlights some of the most innovative advancements in the world of design, and while a survey of Kevin Durant is the last thing you would expect to see in design’s 2011 highlights, it’s there.
Nike Film Room puts youngsters step-by-step alongside some of the NBA’s most effective scorers, and shows them exactly how they match up. It’s just another way to show how design can change the world.