Barney Waters has been the Vice President of Palladium’s marketing team for a few years now, and recently invited the cameras of HBTV into his office to discuss what gets the brand on. With a focus on quality, presentation, culture, and similar characteristics, the lack of manpower at Palladium is replaced with sheer passion. History and creativity permeate a brand that should be struggling to find itself in a generation that has proven to be quite ruthless to those with a focus on heritage, but Palladium was born of determination and continues that trend.

With insightful commentary on being proactive vs. reactive, this intimate time with Barney shouldn’t be missed for those who want to know what realness in a brand looks like.

(Source: hypebeast.com)