WHAT THE SEKURE D DUNK LOWS AND THE CURRENT MARKET OF CUSTOM SNEAKERS
Sneaker customizer, Australian, G-Shock rep, and Custom Sneaker Forum founder Sekure D created a style all of his own years back when he began his work in custom shoes. The game is a much different place nowadays, and many custom sneaker designers and artists have abandoned the art form they once so loved to make way for hype beasts and trend riders.
Custom sneakers have turned into a formula that involves taking a hyped shoe and a hyped pattern and combining them into the most sellable format possible. People make money, but the art is all but lost. While some still create original works of art and inspiration can still be found in the same places if you know how to dig, the majority of what is seen is nothing but color flips.
Sekure’s “What the Sekure D” pair - which dropped some months ago - takes the “flip” and flips it. The artist creates a pair of originally flipped custom sneakers, which are all but extinct in the current market. The pair features multiple original patterns from Sekure’s catalog; check out what he has to say below and more of his writing in the post:
If you were new to the scene you would swear looking at blogs that all anyone does when customizing sneakers is take pre existing colorways and patterns and repaint them onto a basketball shoe, imaginative right? I do not hate on peoples hustle or ability to flip this kind of work for large stacks but it’s disappointing to see this kind of work become the pinnacle of our field and be the only type rewarded by some of the major sneaker sites. Don’t we live in a scene that rewards originality anymore?
I begun customizing sneakers because I wanted shoes nobody else had, seeing people like Emmanuelabor, SBTG, bLue and 1OF push the boundaries of what a creative mind could do with a pair of sneakers made me decide to pursue my passion for a living and put off using my University Degrees. Seeing what we call custom sneakers today I sit back and wonder if I would still do the same thing if I was today finishing University, I am sure the answer is no.