THE MAKING OF THE NEW BALANCE 990 VIDEO
If popular British sneaker brand New Balance has a “heritage” shoe, the 990 is it. The group produces each shoe by hand, giving the term “classic” an underwhelming effect when one considers how popular the sneaker model is. Lightweight, functional, and sturdy, the shoes use reflective 3M as one of the original genre-redefining materials and pigskin mixed with synthetic materials blend for the maximum level of comfort. New Balance created this video that shows a bit of the love that goes into the process.
(Source: nicekicks.com)
