NIKE SHOESHINE PROJECT 2012 - THE AIR REACTOR POWERED BY INSTALLITE
After posting Osamu Koyama’s majestic winged Nike boots yesterday, I thought it best to highlight some of the other innovative work to come out of Nike’s Shoeshine Project. This year the team of artists were more along the installation artist lines, while past Projects have had various sneaker artist types involved. EmmanueLabor describes the show as follows:
ShoeShine is a bi-annual event held in Denver. The winter show usually coincides with Winter X Games and is sponsored by Nike Snowboarding. The last one I participated in… they provided the boots and a brief of the theme, and give me a deadline and let me cook.
The video above shows two artists coming together, combining styles to create a futuristic sneaker design called the AIR REACTOR, powered by Installite. The end result is highly impressive and comparable to some of the other amazing work to come out of the show.