BEHIND THE SCENES WITH BOBBY HUNDREDS FOR FALL 2012 LINE PHOTOSHOOT

When the 2012 Fall lookbooks dropped, streetwear fanatics looked toward Supreme’s lineup as one of the most important of street fashion’s contributions this year. The Hundreds produced a line that is just as impressive and even more immersive, with their post-apocalyptic photoshoot tying in man and beast to a compelling series of pieces with camo and Native prints with washed-out, distressed, and soft-edged details. A look behind the scenes comes alongside an interview with Bobby Hundreds about the new clothes which you can order now on The Hundreds’ online store.

(Source: hypebeast.com)

BOBBY HUNDREDS ON BEGINNINGS WITH MTV

ASCK is back from a crazy break that took up blog-writing time, but there’s been some cool happenings in the meantime to blog about over the next couple weeks, so you can expect some great inspiration in street culture. One source of constant inspiration - and story we’ve shared before - is that of Bobby Hundreds. I recently ran across The Hundreds’ spot in MTV’s GYT campaign, and I was even more impressed this time around. The Hundreds is proof that with a ton of passion and even more hard work, you can build your own empire. In fact, every story in the GYT campaign is equally inspiring, and made for a good cause. You can check out Buff Monster, Love+Made, and more here.

THE HUNDREDS X RIME “ADAM” GRAPHIC TEES

As part of their collaboration with TheSeventhLetter crew, The Hundreds’ new graphic tees with Los Angeles legend RIME feature the artist’s signature, colorfully stark style transferred into the streetwear brand’s iconic character. One of the kings of the character, it was a natural progression for the collaboration to move into logo redesign for RIME, while some of the other artists involved - from SABER to REVOK, EKLIPS to EWOK - designed their own style of collaborative tees, which you can check out now.

(via: materialkillers)

thinktankgallery:

THE HUNDREDS X THESEVENTHLETTER: REVOK 

When MOCA’s Art in the Streets exhibit was in full swing, LA graffiti writer REVOK was sentenced to a much-hyped 180 days in jail for violating probation on previous vandalism charges. One can understand why an artist in one of the most talked-about art exhibitions in recent years would have gripes about the police. In this at-times-dramatized and at-others-endearing interview, The Hundreds asks REVOK to share some stories from his crazy career as one of the world’s foremost writers. 

(Source: hypebeast.com)

MIXED MEDIA: BEHIND THE SCENES WITH THE HUNDREDS

Recently Bobby Hundreds wrote an insightful and inspiring story from the youth of his now trend-setting company The Hundreds. We now take a look into the screenprinting shop that story created with this behind the scenes video of Mixed Media Productions in Downtown LA.

Originally the shop turned down Bobby Hundreds until he could convince them to run 24 prints of his original designs and eventually buy their store outrighg, placing himself in a position where he can print high-quality tees for some of his biggest competitors. Jon Hundreds runs the operation, and we get a cool look inside with him and his team in this well-made video that gives a rare look into the production of some of the more popular products in street culture. 

(Source: hypebeast.com)

THE HUNDREDS X THESEVENTHLETTER PREVIEW - SABER INTERVIEW

The human side of Los Angeles-based graffiti writer Saber is one that he often tries to submerge in his dark and foreboding visuals, while ironically being a major focus in his career full of fights for human rights that should only increase with the birth of his first daughter. The street art collective that he helped create, TheSeventhLetter, is teaming up with innovative street art label and also Los Angeles-based The Hundreds for a collaboration slated to release this June.

A video with Saber’s charismatically pessimistic humor, a dark and grimy studio to match, and commentary on the human condition previews a t-shirt collaboration 22 years in the making through political and cultural transgressions in the city and the world. More details should be available soon.

(Source: hypebeast.com)

THE HUNDREDS SANTA MONICA ONE YEAR ANNIVERSARY RECAP VIDEO

Remember when I was upset that I missed Sneaker Con a while back? Well similar feelings are bubbling up inside me after hearing about the craziness of the one year anniversary at The Hundreds’ Santa Monica location. Shortly after his first headlining appearance, Casey Veggies took the stage behind DJ Dyer and gave a sneak peek of his upcoming album as the rain came down on crowds eating street dogs and wearing their finest outfits.

(Source: hypebeast.com)

SCREEN RESOLUTION - BOBBY HUNDREDS DETAILS HIS BRAND’S ROUGH BEGINNINGS

There are people out there who can help you, but no one can give you adversity. That’s something that you have to discover on your own. In a beautiful story by one of streetwear’s most iconic and respectable figures, Bobby Hundreds details the process full of frustration that brought him to the place of printing for some of his most intense competitors at a screen printing shop that he now owns, due only to his success through every trial.

They laughed. This time out loud.  ”Guys, do you know how many kids come in here trying to start a t-shirt line?  We don’t have the charity for that.  Do you know what ‘minimums’ are? We do million-t-shirt orders for the State of California. We don’t have the time to separate your artwork, burn the screens, and run the machines for 100 t-shirts. Go somewhere else.”

Check out the full blog post here, and don’t lose faith in your vision if others don’t believe in it.

THE HUNDREDS X NEW ERA “THIS IS RSWD” VIDEO

For the month of February, The Hundreds will be opening a RSWD pop-up shop alongside New Era, and the company took the time to ask everyone from Kreayshawn to those who frequent the store to share their favorite moments of the last five years.

Rosewood is an important part of street culture, and the many streetwear shops in the area speak volumes to its influence.

(Source: thehundreds.com)

materialkillers:

The Hundreds’ Winter Sale is going on now. Taking 20% off your favorite items, this won’t last long. Be sure to hit up The Hundreds’ online shop for this great deal.

materialkillers:

The Hundreds’ Winter Sale is going on now. Taking 20% off your favorite items, this won’t last long. Be sure to hit up The Hundreds’ online shop for this great deal.