COCA COLA “125TH YEAR EXHIBITION” AUDIO-VIDEO INSTALLATION

Coca Cola is turning 125, and to celebrate has taken what many art historians believe to be the next great wave of creative genius in an audio/visual installation by the very talented creative agency, Istanbul-based Antilop, to create the Coca Cola Future Room concept. Located at the santralistanbul - a modern arts and cultural complex in Turkey - its Galeri 1 has been turned into a 90 square meter-sized space featuring a 270-degree projection system, plotting out to a four and a half minute experience mirrored by none other by a company of Coke’s caliber. Always revolutionary in marketing, the brand that has never changed its logo has changed with the times as well as any other in the world. 

(Source: bkrw.com)