NIKE AIR FORCE 1 “DIGI CAMO” RELEASE PARTY IN NYC
This weekend, Nike will release its limited edition Nike AF1 “Digi Camo" at a special hoops, music, and streetwear celebration in New York’s Rivington Court. The shoes have built much hype since being previewed by l3nf earlier this month, and with a $175 limited package release featuring “a L3NF DIGI CAMO Pin hand crafted by Glyn Brown… and a DIGI Camo Nike shirt,” the event should be a good time. Enjoy special performances by Theophilus London, and FLO of Been Trill as well as a hoops tournament. Find details below.
Nike Basketball’s Rivington CourtRivington St. between Suffolk & Norfolk
Event opening: June 24th, 2012, 1pm
(via: l3nf)

NIKE AIR FORCE 1 “DIGI CAMO” RELEASE PARTY IN NYC

This weekend, Nike will release its limited edition Nike AF1 “Digi Camo" at a special hoops, music, and streetwear celebration in New York’s Rivington Court. The shoes have built much hype since being previewed by l3nf earlier this month, and with a $175 limited package release featuring “a L3NF DIGI CAMO Pin hand crafted by Glyn Brown… and a DIGI Camo Nike shirt,” the event should be a good time. Enjoy special performances by Theophilus London, and FLO of Been Trill as well as a hoops tournament. Find details below.

Nike Basketball’s Rivington Court
Rivington St. between Suffolk & Norfolk

Event opening: June 24th, 2012, 1pm

(via: l3nf)

(via glynbrwn)

DOIN’ IT IN THE PARK: PICK-UP BASKETBALL NYC 

While some of the more popular advice on the internet of late might be not to do it in the park, Bobbito Garcia and Kevin Couliau take a different idea of a city park and document it for their new film, DOIN’ IT IN THE PARK: Pick -Up Basketball NYC. The film aims to capture the feeling and meaning of a culture that is held very dear to the hearts of millions across the nation: pick-up games, particularly in the streetball mecca of New York’s summer leagues.

I personally found both solace and community on the basketball playground as a youth, learning much of what I have applied to my life now in terms of perseverence, hard work, determination, and the importance of a competitive spirit. Assuming this film can capture these sentiments shared by all streetballers, a cast that spans five boroughs and 700+ courts - with names like Dr. J, God Shammgod and Kenny “The Jet” Smith - will prove how rough and tumble a game of such finesse can get. Traveling to over 180 courts around the entire city, it seems Garcia and Couliau are doing justice to the history of the sport in a film that comes out later this year.

(Source: hypebeast.com)

BROOKLYN NETS “HELLO BROOKLYN”

The New Jersey Nets are packing their bags and moving to Brooklyn. Jay-Z will be happy that the trip from his often-courtside appearances back home will be much shorter now that the team over which he holds a minority ownership has moved to the town that made him a superstar, and the video released shortly after the logo redesign press release shows the desire to make a slew of changes.

Playing on history and the feeling of progression natural to the BK, the video shows the new logo in play for the first time, and teases the uniform unveiling that should happen in September of 2012.

(Source: hypebeast.com)

KEEPING SCORE: THE DISAPPEARANCE OF THE WHITE-AMERICAN NBA SUPERSTAR
In a very well-written article on the role race plays in contemporary sports, Alec Banks brings up some great points on the origins of the NBA’s Caucasian sensations, and their transition from American Dreamers to foreigners trying to get a slice of the American Pie. Insightful commentary on interracial acceptance and its impact on American sports fill this piece from HypeBeast’s weekly Keeping Score article.

Have the white American basketball players become the mixed American superstars? Look no further than Blake Griffin, Steph Curry, Deron Williams, Jason Kidd, Kris Humphries, and Joakim Noah as evidence of multiracial players who take on a much bigger role on a team than just roster junkie. While the sample is small, there’s no denying that more and more 80’s and 90’s babies will be born from a bi-cultural relationship as the country moves toward a place where acceptance is common place.

Check out the rest of the article here.

KEEPING SCORE: THE DISAPPEARANCE OF THE WHITE-AMERICAN NBA SUPERSTAR

In a very well-written article on the role race plays in contemporary sports, Alec Banks brings up some great points on the origins of the NBA’s Caucasian sensations, and their transition from American Dreamers to foreigners trying to get a slice of the American Pie. Insightful commentary on interracial acceptance and its impact on American sports fill this piece from HypeBeast’s weekly Keeping Score article.

Have the white American basketball players become the mixed American superstars? Look no further than Blake Griffin, Steph Curry, Deron Williams, Jason Kidd, Kris Humphries, and Joakim Noah as evidence of multiracial players who take on a much bigger role on a team than just roster junkie. While the sample is small, there’s no denying that more and more 80’s and 90’s babies will be born from a bi-cultural relationship as the country moves toward a place where acceptance is common place.

Check out the rest of the article here.

NIKE ZOOM HYPERDUNK 2011 LOW JEREMY LIN PE

While already signed for a sneaker deal, Jeremy Lin hadn’t actually gotten a shoe to call his own until now. This year in the midst of the Linsanity, Nike releases official photos of the Asian American NBA star from Harvard’s first player exclusives. The Nike Zoom Hyperdunk 2011 Low Jeremy Lin PE will feature a Knicks-themed colorway with a “J.L. Sophomore” tongue patch and graphics on the insole.

(Source: nicekicks.com)

MICHAEL JORDAN “WIN FROM WITHIN” GATORADE COMMERCIAL

Michael Jordan’s Flu Game helped to inspire many thousands of children on the court and off, with a message of concise determination and its power in overcoming adversities. Phil Jackson speaks on the game, and what it meant to him to see Jordan battle back to victory in an important Game 5 against the Jazz in 1997.

(Source: hypebeast.com)

PIGALLE PARIS: NIKE STADIUM “BARBÉS BASKETBALL” VIDEO

Basketball is an art form, and a beautiful one at that. Dutch filmmaker Paul Geausbroek creates a series of gorgeous visuals in this short film aiming to capture the feel of the multiracial neighborhood of Pigalle Paris with help from Nike Stadium Paris and Bowery Stadium.

Their “Amateur Basketball” project aims is to support basketball teams that have both a strong sports and social background, and to kick things off, they have chosen their local team, Goutte d’Or, from nearby Barbès, to remake their uniforms.

Stéphane Ashpool created the project, and this collaboration with the visionary from the Netherlands makes “BARBÉS BASKETBALL” a wonderful display of what creativity can do when combined with the beauty of such a graceful sport.


HOLLA HOLLAND!

NIKE BASKETBALL “DREAM TEAM” COLLECTION

Arguably the greatest team ever put together in pro sports, the Dream Team won every game they ever played by an average of 44 points. If that’s not a good enough reason for a special pack of sneakers, then maybe a 20-year anniversary is.

Two decades ago the team full of superstars won gold at Barcelona, and this summer Nike will commemorate them by creating the “Dream Team” collection. The series will feature the Nike Air More Uptempo, Nike Shox BB4, Nike Air Force 180, Nike Air Zoom Huarache 2K4, and Nike Air Force 1 Hi, along with a Destroyer Jacket, in an attempt to honor the greatest sports team ever with the greatest USA-themed collection ever.

(Source: nicekicks.com)

NIKE FILM ROOM PROJECT

Something I would have loved to have growing up is the Nike Film Room. I recorded games (and that awesome streetball and beatboxing commercial) on VHS tapes and watched them in slow motion, taking each move of my favorite players moment by moment to learn the best techniques. I stole Iverson’s hesitation crossover with both arms spread wide to my sides, Duncan’s turnaround fadeaway in the post off the glass, Kobe’s spinning head fake, and Jordan’s everything-he-has-ever-done, and studied them meticulously with friends then copied them on the playground.

But we never had the chance to compare our moves to these stars to perfect them, at least outside of our own grade school friends’ opinions. 

FastCoDesign.com highlights some of the most innovative advancements in the world of design, and while a survey of Kevin Durant is the last thing you would expect to see in design’s 2011 highlights, it’s there. 

Nike Film Room puts youngsters step-by-step alongside some of the NBA’s most effective scorers, and shows them exactly how they match up. It’s just another way to show how design can change the world.