LASCO: AMERICAN CRAFTSMEN - DEL MAR
Pride in historic American craft is a sentiment too often forgotten in contemporary culture. But to some, even those operating within a modern California surfing style, it is something to live and die by. “Del Mar” follows Almond Surfboard and Design through an interview with Dave Allee as he describes the passion and love put into handcrafting each individual Almond signature longboard. While some may criticize him for working so slowly to create something that could be done with a computer in a fraction of the time, Allee shares philosophies with legendary artists like Michelangelo who claimed that he “saw an angel in the marble and carved until [he] set him free.”
While Allee may be setting free a more simple shape that will be used to carve waves, the Los Angeles Shoe Company still saw fit to follow him around for a day while drawing parallels to the personal nature of each of their shoes’ creation processes.