A SHOW CALLED KICKS.

NIKE AIR FOAMPOSITE ONE BLACK/ORANGE

The first example of a high-gloss design with minimal color detail on a Nike Air Foamposite One was seen for the first time yesterday in the Black/Orange colorway. Sure to drop before Halloween, the colorway see a high level of sheen to make the subdued design just a bit more flashy. The predominately black upper and solid sole are set off by orange branding and details. Stay tuned for release info.

(Source: marqueesole.com)

MARC JACOBS VS. KIDULT

Last week marked the first notable response from a company being attacked by a graffiti artist in a clever way, and who better to do it than Marc Jacobs? After having tagged stores like Supreme in New York and YSL, KID set his sights on Marc Jacobs’ store in SoHo and smacked it with his signature, giant ‘ART’ tag. The purpose of these tags is to give the companies - each of whom have used graffiti in their marketing in one way or another - a taste of what graffiti culture feels like.

But Marc Jacobs didn’t sit back and take it like the other stores did; instead, he shot back by releasing a shirt documenting the ordeal with a photograph mocking that from Kidult’s site. The kicker - he is actually selling the shirt for $689 or signed by the artist for $680, with a tagline reading “ART BY ART JACOBS.”

Kidult’s response was a simple one, which has gotten him some flak for his lack of originality: he posted an almost identical shirt for 6euro and 89 cents on his site with the tagline “NOT ART BY KIDULT.” Who do you think is making their statement in a stronger way?

(Source: observer.com)

NIKE AIR YEEZY 2 “PURE PLATINUM” DETAIL SHOTS

While the rage has quickly shifted from South Beach to Galaxy, nothing comes close to the hype surrounding the Nike Air Yeezy 2 even with - or amplified by - its premium price tag. With high-quality materials in a Near Eastern tradition of Egyptian style mixed into a progressive design, the shoes will drop this Summer to an undoubtedly excited response.

(Source: twitter.com)

SUPREME X NIKE SB DUNK LOW 2012 PREVIEW

Every sneakerhead has a holy grail, and for many it’s the first Supreme X Nike SB Dunk Low that came out in 2002. Many call the shoe the greatest Nike SB ever, and for the ten-year anniversary, Supreme has decided to stir the pot once more with another pair. That’s right, you’ll have the chance to get your hands on a brand new pair of Nike SB Dunk Lows with the Supreme flair that makes them so enviable.

A red and black upper with the now famous Supreme-style cement print as well as an insole bearing the logo that has taken over high-end street culture has been seen in the leaked images, but no further details are available at this time. Start saving up money and sick days, because it’s gunna take a lot of both to camp for these shoes once they drop.

(Source: stupiddope.com)

In one of the better interviews I have read with a streetwear entrepreneur, Germany-based Sneakers Magazine interview Matt Fontana of SUPRA. The Vice President of Global Brands at One Distribution has a strong vision for SUPRA and it shows through in comments like “F*ck skate shoes, man.” Check out this great excerpt from the interview and see the rest of it in this month Sneakers Magazine.

There were all these different interests that I was developing that conflicted with one another because if you wanted to be a mod or a skinhead, it was a fulltime job. It wasn’t like it is now with kids who do everything. Kids ride their skateboard to football practice and have rock and hip hop songs in their iPods. Now it’s complementary, “Oh, you’re into sneakers, you’re into skateboards, you’re into tattoos, you’re into rap? Cool!” I think that really paved the way for my later success because early on, I was into crossing over. That is funny because in ’92, EPMD put out a song called “The Crossover,” and in hip hop terminology, crossing over was another term for “selling out.” That was the worst thing you could do.

Check out the rest of HypeBeast’s excerpt here.