MARC JACOBS VS. KIDULT
Last week marked the first notable response from a company being attacked by a graffiti artist in a clever way, and who better to do it than Marc Jacobs? After having tagged stores like Supreme in New York and YSL, KID set his sights on Marc Jacobs’ store in SoHo and smacked it with his signature, giant ‘ART’ tag. The purpose of these tags is to give the companies - each of whom have used graffiti in their marketing in one way or another - a taste of what graffiti culture feels like.
But Marc Jacobs didn’t sit back and take it like the other stores did; instead, he shot back by releasing a shirt documenting the ordeal with a photograph mocking that from Kidult’s site. The kicker - he is actually selling the shirt for $689 or signed by the artist for $680, with a tagline reading “ART BY ART JACOBS.”
Kidult’s response was a simple one, which has gotten him some flak for his lack of originality: he posted an almost identical shirt for 6euro and 89 cents on his site with the tagline “NOT ART BY KIDULT.” Who do you think is making their statement in a stronger way?