HBTV INSIDE PALLADIUM OFFICES

Barney Waters has been the Vice President of Palladium’s marketing team for a few years now, and recently invited the cameras of HBTV into his office to discuss what gets the brand on. With a focus on quality, presentation, culture, and similar characteristics, the lack of manpower at Palladium is replaced with sheer passion. History and creativity permeate a brand that should be struggling to find itself in a generation that has proven to be quite ruthless to those with a focus on heritage, but Palladium was born of determination and continues that trend.

With insightful commentary on being proactive vs. reactive, this intimate time with Barney shouldn’t be missed for those who want to know what realness in a brand looks like.

(Source: hypebeast.com)

COCA COLA “125TH YEAR EXHIBITION” AUDIO-VIDEO INSTALLATION

Coca Cola is turning 125, and to celebrate has taken what many art historians believe to be the next great wave of creative genius in an audio/visual installation by the very talented creative agency, Istanbul-based Antilop, to create the Coca Cola Future Room concept. Located at the santralistanbul - a modern arts and cultural complex in Turkey - its Galeri 1 has been turned into a 90 square meter-sized space featuring a 270-degree projection system, plotting out to a four and a half minute experience mirrored by none other by a company of Coke’s caliber. Always revolutionary in marketing, the brand that has never changed its logo has changed with the times as well as any other in the world. 

(Source: bkrw.com)

ADIDAS ORIGINALS TREND MARKETING MANAGER BRADLEY CARBONE INTERVIEW
I’m not just a fan of Complex because they’ve put me in the top three of one of their lists before. They also have a nice, clever way of presenting amazing sneakers and insights to creative processes.
Adidas seems to have had the same thought, and took former Complex editor, Bradley Carbone, turning him into the adidas Originals Trend Marketing Manager. In an interview with HypeBeast, Carbone speaks on this transition and how his talents as an editor transfered in to a position marketing one of the most recognized brands in the world, while still running the progressive skate magazine, SNEEZE.
It’s a great read and you can check it out here.

ADIDAS ORIGINALS TREND MARKETING MANAGER BRADLEY CARBONE INTERVIEW

I’m not just a fan of Complex because they’ve put me in the top three of one of their lists before. They also have a nice, clever way of presenting amazing sneakers and insights to creative processes.

Adidas seems to have had the same thought, and took former Complex editor, Bradley Carbone, turning him into the adidas Originals Trend Marketing Manager. In an interview with HypeBeast, Carbone speaks on this transition and how his talents as an editor transfered in to a position marketing one of the most recognized brands in the world, while still running the progressive skate magazine, SNEEZE.

It’s a great read and you can check it out here.

HYPEBEAST JOBS
HypeBeast is one of the most important blogs in street culture. Any time one wants to know what is happening in streetwear, HypeBeast is the first place to look. I know. I have to do it every day.
The industry leader wants to take that level of importance and transfer it into something that can help out the community, and in doing so has created a (temporarily) FREE service called HypeBeast Jobs.
The service allows people looking for jobs or to employ talented individuals with street culture knowledge to meet one another and link up. The site already has a great, creative synergy about it, and it’s only just started.
Check out HypeBeast Jobs today before they start making us pay for this amazing service.

HYPEBEAST JOBS

HypeBeast is one of the most important blogs in street culture. Any time one wants to know what is happening in streetwear, HypeBeast is the first place to look. I know. I have to do it every day.

The industry leader wants to take that level of importance and transfer it into something that can help out the community, and in doing so has created a (temporarily) FREE service called HypeBeast Jobs.

The service allows people looking for jobs or to employ talented individuals with street culture knowledge to meet one another and link up. The site already has a great, creative synergy about it, and it’s only just started.

Check out HypeBeast Jobs today before they start making us pay for this amazing service.