Pharrell’s new webseries, i am OTHER, took to street interviews with folks who look like they could very well be categorized in the group. The responses varied but one thing was steady: people don’t usually like to be called a hipster. The term has a general feel that the person labeled isn’t actually hip but just trying to be hip. Personally I have no problem with hipsters, what do you think?

DISSECTING CREATIVITY WITH PHARRELL WILLIAMS PT I

At Carrera Presents Liberatum Hong Kong International Festival of Culture, Pharrell Williams visited Hong Kong, one of his favorite places in the world, and sat down with Hypebeast TV to discuss his infatuation with artists like KAWS and his subsequent introduction to the contemporary pop art scene. As Galerie Perrotin Hong Kong opened with KAWS’ new body of work, the fashion and hip hop titan Pharrell reflected on what it takes to maintain a strong presence through a variety of different cultural expressions stretching as far as industrial design and film scoring.