NIKE SHOESHINE PROJECT 2012 - AMERICAN EAGLE BY OSAMU KOYAMA
Having incorporated artists from all over the globe, including custom sneaker OG EmmanueLabor, Nike’s Shoeshine Project has become a staple in shoe customization each year. Somehow the work seems to get more impressive each year, and 2012 gave way to the best work yet. Filmmaker Ronin spent nine days with jeweler Osamu Koyama as he built this glorious gold-plated, winged Nike boot upon the white Nike Zoom Force 1 that serves as the canvas. This seven-minute video shows the artist’s process and certainly stands out as one of the most masterful custom sneaker creations of all time.